Clik here to view.
Asian firms seek to build brand equity
Major companies based in Asia and expanding outside their home market believe innovation and building brands will be vital to flourishing overseas, a poll of executives has found. Accenture, the...
View ArticleClik here to view.
Social media has unique role in India
Advertisers and agencies have the chance to connect with a highly-engaged audience and a world-leading group of start-ups in India’s social media sector, a leading expert has argued. Don Anderson, head...
View ArticleClik here to view.
Ecommerce powers change in China
The success of online shopping is helping China become a consumption-driven society, a new study has claimed. China’s E-tail Revolution: Online Shopping as a Catalyst for Growth, from the McKinsey...
View ArticleClik here to view.
Google taps online retail
Google, the online giant, is seeking to enhance its ecommerce capabilities by testing a same-day delivery service, a move putting it in competition with operators like Amazon and eBay. A trial...
View ArticleClik here to view.
Web adspend to hit $60bn in APAC
Internet adspend in Asia Pacific is set to record a compound annual growth rate of 23% over the period to 2017, when it should stand at $60bn overall, a forecast has predicted. Forrester, the research...
View ArticleClik here to view.
Carlsberg shifts social media focus
Carlsberg, the Danish brewer, is looking to its social media fans for stories it can share in wider ad campaigns. The move is part of a restructuring of the company’s social media marketing approach,...
View ArticleClik here to view.
AB InBev goes digital in China
Anheuser-Busch InBev, the brewing giant, is aiming to establish itself as a leader in digital marketing in China, according to a senior executive. Vivian Leh, Asia-Pacific director of digital...
View ArticleClik here to view.
Apple faces brand pressure
Apple, the consumer electronics pioneer, has reported a year-on-year drop in net income for the first time in a decade, leading some branding experts to question its marketing strategy. Ken Segall, a...
View ArticleClik here to view.
Mobile games grow in China
Chinese consumers spend significant amounts of time and money on mobile gaming, which is attracting the attention of publishers of PC games and app stores while also driving the smartphone market. One...
View ArticleClik here to view.
Consumers value brand experiences
Having a unique experience with a brand is an important factor in determining purchase and 40% of consumers would pay more for those offering this type of interaction, new research has determined. A...
View Article
